& Multichannel Metrics
The previous post (part I) was dedicated to the lesson learned that analytics can be used tactically (e.g. for marketing process ROI improvements) or strategically (e.g. for competing on analytics a la Netflix vs. Blockbuster). In this post, let us …
McKinsey vs. Me on Multichannel Marketing (part II) Read more »
To my embarrassment, the first time I heard the old management adage “You can’t manage what you don’t measure”, I heard it from a competitor of mine at Unica in the web analytics space. Namely, I heard it from Webtrends’ …
Move beyond "Can't Manage What You Don't Measure" (part I) Read more »
As online marketers evolve to become multichannel marketers, might their path of evolution turn out like the well known image below? Click to enlarge Isn’t it funny! We started as apes, hunched over, then started walking upright, but now we …
Good news for friends of integrated marketing across online and offline channels. For the first time ever, the eMetrics Marketing Optimization Summit in San Francisco this week included a whole track on Integrated Marketing! On this agenda, the conference delivered …
First Ever: Emetrics Summit has Gone Multichannel! Read more »
So, an online and an offline marketer walk into a bar. But tired of always drinking the same old beer, today, they really want to figure out which of the drinks on the bar’s shelf are going to be their new …
An Online and an Offline Marketer Walk Into a Bar … Read more »