Master CX Analytics with Ease

Read the definitive guide on Digital Customer Experience Analytics

Learn how customers can better guide your web and app design decisions. Discover the secrets for driving business growth. 

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About the book

Unlock the power of Customer Experience Analytics for driving business growth

In today's digital-first world, understanding user experience is crucial

This book closes a mission-critical skill gap and enables business professionals to make smart, effective, and quick decisions based on experience analytics.

Foreword by Tom Davenport

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Free, 3-minute self-assessment tool

Uncover your company's biggest skills gaps for CX Analytics

Free, 3-minute

How does your company's skillset measure up for using digital data & insights? Where do you need to catch up?

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Also on TikTok and YouTube

Learn Experience Analytics on TikTok, in 5 minutes a day

Agent Analytics, TikTok Series

Find all the story links here or watch the channel on:

Follow the adventures of Agent Analytics. See how to tackle everyday challenges for improving digital experiences and revenue by using heatmaps, session replays, speed analysis, frustration scoring, and much more.

A Best Selling New Release 

Customer Experience Analytics debuted as a #1 Hot New Release on Amazon

As of January 2023, Customer Experience Analytics is a number one, best seller in hot new releases


#1 In Business Marketing 

Paperbacks, hot new releases, January 2023


#1 In E-Commerce

Kindle Store, hot new releases, January 2023

Praise for the Book

"A clear roadmap for how to deliver customer delight AND increase revenue!"

Avinash Kaushik
Author: Web Analytics: An Hour A Day, Web Analytics 2.0 Global Lead, Strategic Analytics: Google

Better understand customers based on their website and mobile app journeys, by knowing how to use heatmaps, session replays, and much more.

UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use customer journeys, heatmaps, session replays, frustration scoring, error analysis, and business impact quantification to improve digital customer experiences and increase revenue

Digital Experience Analytics – Explained For All

Understanding what makes customers click  is too important to be the job of analysts and technical roles only. The Customer Experience Analytics book delivers 50 case studies and 30 cheat sheets that all roles can use, e.g. Marketers, Ecommerce/Ebusiness, Product Teams, Technical, and Analytics teams.

"This book illustrates that at the core of any great brand experience, is great data."

Josh Archer
VP Analytics,
Wunderman Thompson

"Highly recommended. Unlock insights from digital experiences so that business leaders can increase customer loyalty and drive value."

Bob Thompson
Founder/CEO of CustomerThink,
Author Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.

Practical tips for eliminating friction and frustrations, reducing bounces, and increasing conversions

Enable everyone on the digital team to know their customer, understand what engages them, and what blocks them from completing their (and your goals) on your website and mobile apps.  

From the Blog


Advertising less? Acquire more customers, nonetheless!

8 January 2023

Advertising and marketing budgets are under pressure. But how can you still meet customer acquisition goals? Read more.


Google Optimize sunset - Now what?

20 January 2023

Google has announced the sunset of Google Optimize. That's on top of phasing out the old Google Analytics Universal. Now what? Read more. 


Word-cloud: Collective wisdom from 15 help articles on economic uncertainty?

As of August 2022

Articles and posts about a potnetial economic downturn are everywhere. What are the common themes? Read more.


Google Analytics 4: Here are five tips for de-risking your re-platforming to GA4

How to de-risk your journey to GA4 by combining digital analytics with experience analytics. Read more.


What happens “After the Click”? At 100+ Brands – with Manuel Cornu

Lessons learned from workng with 100+ brands on optimizing their digital experiences. Read more.


Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies

Lessons learned from workng with 100+ brands on optimizing their digital experiences. Read more.