About the book
Unlock the power of Customer Experience Analytics for driving business growth
In today's digital-first world, understanding user experience is crucial
This book closes a mission-critical skill gap and enables business professionals to make smart, effective, and quick decisions based on experience analytics.
Foreword by Tom Davenport
Free, 3-minute self-assessment tool
Uncover your company's biggest skills gaps for CX Analytics
Also on TikTok and YouTube
Learn Experience Analytics on TikTok, in 5 minutes a day
Agent Analytics, TikTok Series
Find all the story links here or watch the channel on:
Follow the adventures of Agent Analytics. See how to tackle everyday challenges for improving digital experiences and revenue by using heatmaps, session replays, speed analysis, frustration scoring, and much more.
A Best Selling New Release
Customer Experience Analytics debuted as a #1 Hot New Release on Amazon
As of January 2023, Customer Experience Analytics is a number one, best seller in hot new releases
Praise for the Book
"A clear roadmap for how to deliver customer delight AND increase revenue!"
Author: Web Analytics: An Hour A Day, Web Analytics 2.0 Global Lead, Strategic Analytics: Google
Better understand customers based on their website and mobile app journeys, by knowing how to use heatmaps, session replays, and much more.
UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use customer journeys, heatmaps, session replays, frustration scoring, error analysis, and business impact quantification to improve digital customer experiences and increase revenue
Digital Experience Analytics – Explained For All
Understanding what makes customers click is too important to be the job of analysts and technical roles only. The Customer Experience Analytics book delivers 50 case studies and 30 cheat sheets that all roles can use, e.g. Marketers, Ecommerce/Ebusiness, Product Teams, Technical, and Analytics teams.
"This book illustrates that at the core of any great brand experience, is great data."
Founder/CEO of CustomerThink,
Author Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.
Practical tips for eliminating friction and frustrations, reducing bounces, and increasing conversions
From the Blog
Advertising less? Acquire more customers, nonetheless!
8 January 2023
Advertising and marketing budgets are under pressure. But how can you still meet customer acquisition goals? Read more.
Word-cloud: Collective wisdom from 15 help articles on economic uncertainty?
As of August 2022
Articles and posts about a potnetial economic downturn are everywhere. What are the common themes? Read more.
Google Analytics 4: Here are five tips for de-risking your re-platforming to GA4
How to de-risk your journey to GA4 by combining digital analytics with experience analytics. Read more.
What happens “After the Click”? At 100+ Brands – with Manuel Cornu
Lessons learned from workng with 100+ brands on optimizing their digital experiences. Read more.