About the book

Unlock the power of Customer Experience Analytics for driving business growth

In today's digital-first world, understanding user experience is crucial

This book closes a mission-critical skill gap and enables business professionals to make smart, effective, and quick decisions based on experience analytics.

Foreword by Tom Davenport

Free, 3-minute self-assessment tool

Uncover your company's biggest skills gaps for CX Analytics

Free, 3-minute
Self-Assessment

How does your company's skillset measure up for using digital data & insights? Where do you need to catch up?

Also on TikTok and YouTube

Learn Experience Analytics on TikTok, in 5 minutes a day

Agent Analytics, TikTok Series

Find all the story links here or watch the channel on:

Follow the adventures of Agent Analytics. See how to tackle everyday challenges for improving digital experiences and revenue by using heatmaps, session replays, speed analysis, frustration scoring, and much more.

A Best Selling New Release

Customer Experience Analytics debuted as a #1 Hot New Release on Amazon

As of January 2023, Customer Experience Analytics is a number one, best seller in hot new releases

On Amazon’s paperback releases for Business Marketing
On Kindle Store’s e-Commerce section

#1 In Business Marketing

Paperbacks, hot new releases, January 2023

#1 In E-Commerce

Kindle Store, hot new releases, January 2023

Praise for the Book

"A clear roadmap for how to deliver customer delight AND increase revenue!"

Avinash Kaushik
Author: Web Analytics: An Hour A Day, Web Analytics 2.0 Global Lead, Strategic Analytics: Google

Better understand customers based on their website and mobile app journeys, by knowing how to use heatmaps, session replays, and much more.

UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use customer journeys, heatmaps, session replays, frustration scoring, error analysis, and business impact quantification to improve digital customer experiences and increase revenue

Digital Experience Analytics – Explained For All

Understanding what makes customers click is too important to be the job of analysts and technical roles only. The Customer Experience Analytics book delivers 50 case studies and 30 cheat sheets that all roles can use, e.g. Marketers, Ecommerce/Ebusiness, Product Teams, Technical, and Analytics teams.

"This book illustrates that at the core of any great brand experience, is great data."

Josh Archer
VP Analytics,
Wunderman Thompson

"Highly recommended. Unlock insights from digital experiences so that business leaders can increase customer loyalty and drive value."

Bob Thompson
Founder/CEO of CustomerThink,
Author Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.

Practical tips for eliminating friction and frustrations, reducing bounces, and increasing conversions

Enable everyone on the digital team to know their customer, understand what engages them, and what blocks them from completing their (and your goals) on your website and mobile apps.

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