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Book covers for Customer Experience Analytics and Multichannel Marketing

Your customers all spend 10+ hours on their screens every day. If your website or app experience is bad or bland, how likely are they to stick around?

Agent Analytics - TikTok Series

Agent Analytics, TikTok Series

Find all the story links hereWatch on TikTok or YouTube

Follow the adventures of Agent Analytics. See how to tackle everyday challenges for improving digital experiences and revenue by using heatmaps, session replays, speed analysis, frustration scoring, and much more.

Read the definitive book on Digital Experience Analytics 

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.

With a foreword by Tom Davenport.

Explore the book or get your copy on Amazon now.

A clear roadmap for how to deliver customer delight AND increase revenue! Avinash Kaushik, Author: Web Analytics: An Hour A Day, Web Analytics 2.0. Global Lead, Strategic Analytics: Google

Better understand customers based on their website and mobile app journeys, by knowing how to use heatmaps, session replays, and much more.  

UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use customer journeys, heatmaps, session replays, frustration scoring, error analysis, and business impact quantification to improve digital customer experiences and increase revenue

Digital Experience Analytics – Explained For All

Understanding what makes customers click (on their websites and mobile apps) is too important to be the job of analysts and technical roles only. The Customer Experience Analytics book delivers 50 case studies and 30 cheat sheets that all roles can use, e.g. Marketers, Ecommerce/Ebusiness,  Product Teams, Technical, and Analytics teams. 

Explore the book or get your copy on Amazon now.

Customer Experience Analytics is a #1 Hot New Release on Amazon

As of January 27 2023, Customer Experience Analytics is the #1 best seller in hot new releases, both on Amazon’s paperback releases for Business Marketing, and the Kindle Store’s e-Commerce section.  

Customer Experience Analytics on Amazon Hot Releases for Business Marketing
Customer Experience Analytics on Amazon Hot Releases for E-Commerce
This book provides the key to unlock insights from digital experiences so that business leaders can make improvements to increase customer loyalty and drive value to the enterprise. Highly recommended." Bob Thompson Founder/CEO of CustomerThink, Author Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.

Practical tips for eliminating friction and frustrations, reducing bounces, and increasing conversions

Enable everyone on the digital team to know their customer, understand what engages them, and what blocks them from completing their (and your goals) on your website and mobile apps.

Explore the book or get your copy on Amazon now.

 

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